ARAG Senior Managers

ARAG plc was founded in the UK in 2006 by a team of six highly motivated market professionals.
With an ARAG Mangement team who combined experience totaling well over 100 years in the legal expenses industry and covering all aspects of the business, we have the pedigree and expertise to fully understand what our clients want.
We concentrate on creating innovative products coupled with exceptional service delivery in both the Before-the-Event and After-the-Event legal expenses markets.
In addition we have a unique range of emergency assistance products designed to offer unrivalled customer service.

Tony Buss, Managing Director

Tony BussCareer and interests:

I joined Legal & General straight from Bristol Grammar School and spent 10 happy years as a Liability Insurance Underwriter including working in the City of London before returning to Bristol in 1987 to take up a career in Legal Expenses Insurance (LEI).

LEI was at that time relatively small, but over the years it has grown substantially, and I’d like to think that I have played a significant part in raising its profile and importance within society as a whole. In 2006, I seized the opportunity of being part of launching ARAG into the UK, particularly as ARAG’s strong heritage since 1935 has always been based on a simple idea that “every individual should be able to assert his or her rights, not just those who can afford it”. My passion is to ensure that this idea becomes reality in the UK. 

When time allows, my beloved golden retriever Harry needs walks to the local pubs where regulars try in vain to convince me to switch my allegiance from Bristol Rovers to a more productive pastime. Zena and I enjoy our regular travels to the French Riviera now that our 4 children are all grown up and I like to keep fit and think I’m still young by regularly running, going to the gym and attempting to play the drums like John Bonham of Led Zeppelin.

Tony Buss, Managing Director of ARAG UK, shares the vision and values that are important to his organisation.

For more information on our Vision & Mission please click here.


David Haynes, Underwriting & Marketing Director

David Haynes Career and interests:

I have worked in the legal expenses industry since leaving school in the 1980's. I have undertaken a variety of roles including underwriting, sales and product development before settling down at ARAG heading up the underwriting function. I now also head up the Product Development and Marketing teams where we combine our collective skills to link product innovation with a clear brand strategy.

I view legal expenses as a challenging market that offers many opportunities to work alongside brokers and insurers, enhancing their own product and service offerings.

I am a keen sportsman and will partake in anything involving a round ball. I still actively play cricket and golf and am a keen football follower despite being a suffering Bristol City season ticket holder. I like reading, walking and of course entertaining.

I am married with two boys both of whom are very keen on sport (like their dad), in particular football and cricket.

Fresh from being crowned the 2014 winners of Legal Expenses Team of the Year as well as Underwriting Services Team of the Year, David Haynes talks about the importance of innovation in crafting products to meet the specific needs of customers.


Bob Moreton, Chief Financial Officer & Company Secretary

Bob MoretonCareer and interests:

I originally studied at UWE in Bristol and trained in the manufacturing industry where I achieved my professional accountancy qualification. I have worked in the paper and print industry and also with Unilever plc where I used to analyse the cost of the red stripe in toothpaste! Fellowship of CIMA followed and I have now worked for 25 years in legal expenses insurance. At some point it was assumed that as an Accountant I would naturally make a good head of IT(!), an interesting challenge.

I was one of a group of six individuals who came together in 2006 to form the ARAG UK start up. In my current role I am responsible for Finance, IT and Compliance.

I am married, have three children and a dog named Ziggy and for my hobbies I enjoy travel, cycling, football, golf and all things to do with fish, including fly fishing and keeping Koi carp.

Chris Millward, Head of Claims

Chris MillwardCareer and interests:

My entire professional career has been based in insurance, working within claims and customer services since 1999. All but two years have been spent in Legal Expenses Insurance.

I joined ARAG in 2007 and have held various positions within the Claims department since, latterly as Claims Manager, which has given me an in-depth understanding of our customer needs and how to deliver a quality service which is something I remain passionate about protecting.

Outside of work, I’m married with two young boys who like to keep me busy! I enjoy country walks, listening to music and following sport.


Andy Talbot, Head of Sales

Andy TalbotCareer and interests:

I graduated with an honours degree in Business Administration and initially worked for a Lloyds broker in London and then as a commercial underwriter for a composite insurer.

I fell into legal insurance in 1995 after becoming bored working in a large corporate and now look after the Before-the-Event sales function at ARAG, with a particular focus on insurer partnerships.

I am married with two children. My interests include all types of sport, travel and cooking.

Head of Sales, Andy Talbot, talks about the ARAG approach to building profitable relationships with our business partners.



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